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Breathtaking Footage of a SWISS A320 Slaloming the Swiss Alps

Breathtaking Footage of a SWISS A320 Slaloming the Swiss Alps

Superb. There is no other word to describe the footage of this SWISS A320 flying across the Swiss Alps, accompanied by the Patrouille Suisse.

Gold metal winner. (image: YouTube footage, by SWISS)

Gold metal winner. (image: YouTube footage, by SWISS)

The video honors what is considered as one of the most prestigious ski races in the calendar year, held on the Lauberhorn mountain in Switzerland.

Watching an Airbus flanked with T5 Tigers effectively imitating a slalom in the sky is incredible. 

The video was produced by SkyProduction and contains no less than 30 different angles from the SWISS and the Swiss Air Force's jets. It's really beautifully shot and edited.

Just sit back, relax and enjoy the video at maximum resolution.

TheDesignAir Ranks the Best Liveries of 2014

Let's face it, many airlines are content with pretty bland liveries. Branding notwithstanding, a livery can bring so much in the perception of an airline (and I'm not only talking about plane spotters here!).

TheDesignAir has judged the best for 2014. I'm not going to reveal the winner (heh, just click on the title), but shall point out two of my personal favorite.

In 6th place, Swiss. 

its clean simple look is the epitome of Swiss design, both functional and bold. The logo is in essence the national flag and nothing could be better for a national carrier … Well done Swiss, for showing how simple modernist design should be executed.

I couldn't agree more. I was a real fan of Tyler Brulé's original design, but while I still miss the square logo, I must admit that the simplified branding works very well. Understated, elegant and confident. (Granted, I might be biased as a Swiss citizen).

SWISS-design. (image credit: TheDesignAir)

In 5th place, Starflyer.

It’s a paint-job that makes the airline look more private jet than low cost carrier.

It's the best low-cost carrier I've ever flown bar none. It's better than many traditional companies too. Every detail in the cabin, from the seats to the touch screen UI discreetly implies subtle refinement (and the safety video is fantastic).

Your own private low-cost carrier. (image credit: TheDesignAir)

Airline Logos Through the Ages

A logo is part of the personality of an airline. We strongly associate it with the brand obviously, but it can also trigger an emotional connection, evoke a feeling of nostalgia and also often tells a story—including hinting at economical difficulties (SwissAir's disappearance in 2002) or seemingly surfacing corporate turbulences (how many times did Delta change its logo?!).

I grew up with the 1981 version, but wish I had with the 1960 one. Tyler Brule's (2002) is my favorite though.

Just The Flight has done a nice job with this infographic displaying the evolution of a selection of airlines' logos.

KLM and Lufthansa have had theirs for more than 50 years now (!), surviving and resisting fads and looking oh so current—I personally find the German one an example of excellence in design. It's pure, reliable and optimistic, discreetly evoking trust and safety, assessing a strong sense of responsibility from the carrier. 

And here's for Alex, the Virgin Atlantic logo evolution:

Westwards three times, Eastwards once.