In our latest podcast episode, Alex and I discussed how a recent report commissioned by Emirates Airlines about its contribution to the European economy. 

It argues that it brings an annual windfall of close to $7 billion, supporting 85,000 jobs with an additional 40,000 via its Airbus aircrafts acquisitions. 

Close to 12 million passengers to and from the EU. (source: Emirates YouTube channel)

Close to 12 million passengers to and from the EU. (source: Emirates YouTube channel)

At recording, I didn't realize Emirates had done a video synthesizing the findings:

It's obviously the natural follow-up to the mounting debate between European flag carriers and US airlines on one side, and the Gulf airlines on the other. Lobbying and PR aside, Emirates is doing an excellent job communicating its position here.

We've also seen a recent spike in Emirates Facebook ads, touting its advantages—including the tax free salaries for staff. 

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Listen to us discussing this campaign at 6:55 on episode 006 of the podcast: