And you’re not going to see an airline selling standing room only or tickets to sit on someone else’s lap …expect maybe Ryanair.

Come on, this was too funny not to start this article with. Don't worry, Doug Lansky is not about trashing airlines here. His talk is not really about airlines at all, but I found it nevertheless very interesting (and what a great public speaker too).

In a very entertaining TEDx keynote, he shows what's broken about destination travel today. And for the most part, I couldn't help but agree (I won't spoil it for you, you've got to watch below).

Smart decision based on smart data (image credit: TEDx Stockholm, TEDx Talks)

Smart decision based on smart data (image credit: TEDx Stockholm, TEDx Talks)

Near the end (at 15:57 exactly) Lansky envisions solutions, one of which reminded me of what Alex and I talked in our latest podcast episode: the power of displaying data when booking.

We obviously were talking about Google Flight's integration of aircraft amenity data, but he's taking it a step further: what if the search would also tell you if a destination is full (as in, there will be so many people that your experience will not be the postcard you were sold). 

This idea retains supply and demand, but allows for a smarter travel decision based on smart data. Appealing indeed.

Watch the entire speech below:


✈︎ Listen: Imagine the power of data that Google could add on its Flights product (at 38:30)