This is not a new report but it remains interesting today. The iPhone app facilitating the US entry released the other day is clearly a step in the directions of some of the advice found in it.

With the long-haul travel market expected to grow another 40 percent between 2010 and 2020,38 the U.S. must position itself to benefit.

Here are three of the recommendations of the US Travel Association: 

Winning the Competition for International Travelers:
While international travel is booming, America’s share of this lucrative market has been flat. By streamlining the U.S. visa process and adding more deserving countries to the Visa Waiver Program, the federal government can send a message to travelers from around the world: “America is open for business.”

Improving the Air Travel Experience:
Improving security at America’s airports and reducing the burden on travelers, since the one-size-fits-all security system implemented post-9/11, has the potential to create an additional $85 billion in traveler spending, which would support 900,000 American jobs.

Building World-Class Infrastructure to Support World-Class Destinations:
A world-class travel destination must have a first-class infrastructure system, and
that requires new investment in airports and highways.

The third is, in my opinion, far from being implemented. US airports are vastly lagging when it comes to being welcoming hubs. I know I keep repeating the Changi example, but it's truly in a whole different class

The entry into the US is seeing lots of effort, though. Beyond the app mentioned above, the border kiosks, the ESTA system or the Global Entry program are great steps forward.

I understand there is a balancing act to be done with national security, but I command the United States for making those various processes incrementally smoother.

After all:

a single Boeing 747 airplane, carrying 467 visitors to the U.S. brings the spending power to support 14 American jobs.