When I spoke about the StarFlyer in-flight safety movie last week, I mentioned Air New Zealand's one also being original.

Misplaced originality.

A safety video is to alert passengers on what to do in an emergency; it should not be an excuse to objectify the sexualised female body.

The video was apparently designed to celebrate the 50th anniversary of Sports Illustrated, a magazine renowned for its swimsuit editions—in other words, scantily clad models.

That didn't fly well with everyone: a Change.org petition asking the airline to pull the video garnered more than 10,000 signatures, though, as the campaign hit fever pitch, some disagreed, not seeing anything offensive in what they believe is a light-hearted clip.

Safety in Paradise? Judge for yourself (more than 5 million views since February 2014).

In any case, Air New Zealand just decided to replace the video. The airline says the video had run its course.
In other words, the online #AirNZSexism campaign had nothing to do with it.

Yeah, right.