Malaysia Airlines could change its name in a radical attempt to rebrand and rebuild itself following two disasters in the past four months that have left the business on the brink of collapse.

After MH370 and MH17 and potential faults—or negligence—notwithstanding, a rethinking might be the only way to redeem the airlines in the eyes of the public. The Malaysian government is the majority shareholder, but privatization could be one avenue, as an Iberia-BA style venture.