After a decade in development, and several setbacks, Honda's HA-420 HondaJet finally had its maiden flight last Friday. 

The 84-minute flight of the first production HondaJet took place on Friday near the world headquarters of Honda Aircraft, the aviation subsidiary of the automobile giant, in Greensboro, North Carolina.

Priced at $4.5m, the HondaJet has been on sale for quite some time now and the manufacturer claims that:

the combination of lightweight materials, aerodynamics and efficient engines gives the HondaJet as much as 35% higher fuel efficiency than similar aircraft.

The VLJ market is very competitive with several notable failures in recent years but if Honda can combine their manufacturing discipline with an established and trusted brand, they might find success with this latest venture.