Lucky Air, based in China's Yunnan province (hub airport: KMG), has dressed its flight attendants in the World Cup host national team shirts for the duration of the event.

Not sure this tops Lufthansa's support of the German team, but it shows that the interest around the event is also high in China (I've noted that FIFA is missing an opportunity there in my latest The Digital Loop episode).

China did not qualify for the World Cup, but you can bet they eventually will for the upcoming tournaments.