Without breaking eye contact with his guest, Mr. Charles consulted the virtual reality glasses to verify the details of Mr. Jones’s flight to Newark, N.J. He also confirmed the other data Virgin had on file for Mr. Jones, including his passport information, frequent flier status and whether he had completed the necessary customs and immigration formalities for travel from London to the United States.

Creepy or innovative? 
The author offers a balanced view of the use of new technologies to alter the experience of traveler. 

Some passengers already are uncomfortable with airlines monitoring their social media accounts (no matter how public they are), so imagine a reaction to predictive data (no matter how helpful it can be). 

Slowly but surely though, airlines are testing new grounds (see JAL's smart watch broadcasts for instance). Read the full NYT article for a good overview.